blackBerry-pinata For a smartphone maker whose turnaround effort hasn’t quite gone as planned, forcing it into a strategic review of its business options, even the small victories are cause for celebration.


No surprise then that BlackBerry today issued a press release touting a small order for its new Q10 smartphone. Evidently, Hispanic broadcaster Univision Communications has agreed to purchase 2,000 units of the keyboarded handset, which it will use to upgrade all corporate issued BlackBerrys.


Hardly a large order. Indeed, it’s woefully small compared to the purchases BlackBerry typically touts via press release. Recall that back in March the company announced a one million handset deal.


Which is not to say that smaller handset orders like these aren’t victories. Just that BlackBerry’s announcement of it on its own is curious. If the company is having trouble landing big enterprise orders for its new handsets, its best hope is to score lots and lots of smaller ones. That BlackBerry announced this small Univision buy on its own today suggests that perhaps it’s having trouble landing those smaller orders as well. And that’s not a good sign.






via AllThingsD » Mobile http://allthingsd.com/20130826/even-little-deals-are-big-deal-to-struggling-blackberry/