Another intimate apparel company is entering the fray, but with a technological twist. ThirdLove, which is announcing a $5.6 million investment from NEA, Andreessen Horowitz and Michael Kors, says its smartphone app can fit women for lingerie by simply analyzing a photo that they take of themselves. The ThirdLove app then shows customers a selection of its own bras and panties that are the right fit for them.

via AllThingsD » Mobile http://allthingsd.com/20130814/perfect-fitting-bras-with-just-a-selfie-earns-thirdlove-5-6-million-investment/