T-Mobile CEO John Legere said that the No. 4 U.S. carrier will continue to gain customers from rivals as its new strategy takes hold.

“This is not a one time blip,” CEO John Legere said on a conference call with investors following its second quarter earnings. “Customers are responding extremely well to the moves we are making.”

The company added the iPhone and did away with contracts and subsidized phones in March and has since added a number of new options, including its JUMP program that lets customers who pay $10 a month upgrade their phones as often as twice a year.

Smartphone sales last quarter were particularly strong, representing 86 percent of devices for a total of 4.3 million. Even if you take out the 800,000 smartphones sold by MetroPCS after that deal closed, smartphone sales were up 60 percent from the prior quarter.

Nor, he said, was that just a benefit from the iPhone, which he said accounted for just 21 percent of smartphone sales.

Legere said the company will unveil Phase 3 in its “un-carrier” strategy in the coming months and said a no-money-down promotion will run through the summer.

“We will not allow our momentum to be impeded,” he said.

The conference call is just getting started. Check back for additional details.

via AllThingsD » Mobile http://allthingsd.com/20130808/t-mobile-ceo-upswing-not-just-a-blip-and-iphone-is-only-part-of-the-reason/