Bill Gross originally shared this post:

Apple users buy 61% more apps, paying 14% more per app.

I think there are a few possible reasons for this, having both an iPhone and Android phone.

1. I think the speed of the app discovery process and smoothness/clean-ness of the download install process on the iPhone make people 61% more willing to try out things on a whim.

2. I think people might pay more because the apps are a bit cleaner, slightly less spam, cleaner advertising (when there is advertising) and maybe even "slightly" better due to the policing by Apple. As an app developer, the policing is a pain, but on balance, it probably does benefit users, and I think it's showing up here in customers being willing to pay 14% more per app, on average.

Do you agree?

Apple users buying 61% more apps, paying 14% more per app - Apple 2.0 - Fortune Tech